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This century has seen an explosion in competitiveness in almost every
business sector. Uncertainty is at an all-time high, driven by economic
upheavals, corporate scandals and large scale geo-political factors such
as the energy and credit crunches. All this presents a huge challenge to
the managers of a modern enterprise, and in turn produces pressure to be
number one. This seminar examines essential principles of management,
and the role of the accountant in their adoption.
WHAT WILL I GET OUT OF IT?
• practical management framework to mitigate the effects of
uncertainty and competition
• understanding of today’s accountant as the bridge between strategy,
planning and effective action.
KEY FEATURES
• drivers of competitiveness and uncertainty, and likely trends
• shortcomings of traditional accounting processes and reportables
• building a winning strategy and ensuring planning and budgetary focus are in alignment
• matching enterprise competency and allocation of resources to what our customers value and expect
• ensuring organisational structures and internal reporting and accounting focus don’t inhibit growth, entrepreneurship and talent
• maintaining market focus – moving beyond revenue and margin analysis to lifetime value considerations
• accounting for the business, not just the numbers...and smarter budgetary approaches
• balancing measurement and control with freedom to act.
LECTURER
John McKenzie MBA
Independent Consultant
Download the booking form/circular for the Staying Competitive in an Uncertain Environment event
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