Hasn’t everything been said about SWOT? Well, actually, no. In this module we will introduce you to the constructive SWOT which is a much more powerful and effective way to use this model. Using the constructive SWOT analysis will help you examine, in real depth and with unprecedented rigour, how to build a solid and robust business strategy at corporate, division, SBU or even at team level.
The model is in fact generic, so you can use it anywhere you need to think through the pros and cons of a proposed business decision.
On completion of this online course, you will gain understanding of:
- understand how constructive SWOT can be used to full advantage in developing your business
- know how to collect and screen information for inclusion in the SWOT analysis
- be able to build rigorous business development and business defence strategies
- be able to use constructive SWOT as part of your company’s strategy formulation process.