Pricing urban legends | ACCA Global
ACCA - The global body for professional accountants

Course overview

Pricing is one of the most difficult decisions that a manager can make. Many see it as complicated, risky and even terrifying. The reality is rather different. As long as you understand a few of the ground rules, you will not go too far wrong in your pricing efforts.

On completion of this online course, you will gain an understanding of:

  • the core elements of theory that you need to understand pricing strategies
  • how to recognise the importance of segmentation, value and differentiation in making effective pricing decisions
  • how to recognise inappropriate pricing reccommendations and to come up with better ideas
  • how to contribute knowledgeably to management discussions on pricing and pricing strategies
  • the behavioural implications of budgeting
  • how to recognise an 'urban legend’ when you hear one and how to deal with it with confidence and clarity


Key information

  • learn at your own pace
  • help meet your annual CPD requirements
  • develop your own learning needs.


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BPP is a leading provider of online technical CPD for accounting professionals. They provide this course and outline.

COST DETAILS

12 months access 45 GBP (exc. VAT)

BOOKING DETAILS

Book online with BPP

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Location


Online

Agenda


Date: Ongoing
Duration: 1.5 hours