A recent survey suggests that around 90% of all newsletters and promotional material go straight into the bin (or the delete box). This is obviously a waste of time and resources, so it makes sense to use language and presentation to grab the reader’s attention and make them want to read your written work.
The same principles apply to writing punchy business reports and proposals. As well as helping you to sell your business, this programme will help you to write clear advice letters and memos. It also acts as a useful introduction to BPP’s comprehensive range of business writing courses.
On completion of this course, you will gain an understanding of:
- the worst writing pitfalls and how you can avoid them
- the best practice principles for plain English
- the six golden rules of clear writing
- some practical tips for making a strong impact on the reader.