The global body for professional accountants


A recent survey suggests that around 90% of all newsletters and promotional material go straight into the bin (or the delete box). This is obviously a waste of time and resources, so it makes sense to use language and presentation to grab the reader’s attention and make them want to read your written work.

The same principles apply to writing punchy business reports and proposals. As well as helping you to sell your business, this programme will help you to write clear advice letters and memos. It also acts as a useful introduction to BPP’s comprehensive range of business writing courses.

On completion of this course, you will gain an understanding of:

  • the worst writing pitfalls and how you can avoid them
  • the best practice principles for plain English
  • the six golden rules of clear writing
  • some practical tips for making a strong impact on the reader.

Key information

  • learn at your own pace
  • help meet your annual CPD requirements
  • develop your own learning needs.

BPP is a leading provider of online technical CPD for accounting professionals.

Disclaimer: This course is available for ACCA members, you may need your ACCA membership number to complete your booking. This course and outline is provided by a third-party course provider. All course bookings are subject to the terms and conditions set by the course provider. Please see individual supplier pages for full terms and conditions. ACCA takes no liability for bookings made with third-party suppliers.


12 months' access 30GBP (exc VAT)


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Date: Ongoing
Duration: 1 hour