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Procter & Gamble Balkan Markets

Name: Radu Maftei

Radu Maftei

Job Title: Finance & Accounting Associate Director, Balkan Markets

Sector/Business Area: Fast-moving consumer goods

Size in country: P&G runs out of Bucharest the Balkans region, covering 9 markets and serving 55 million consumers. The Balkans Procter & Gamble organization has over 900 employees covering various activities from business and financial leadership to manufacturing and Global Business Services.

Organisation details: P&G's global purpose guides us towards serving more consumers, in more parts of the world, more completely. We touch and improve the lives of more than 4 billion consumers globally and we are on track to reach 5 billion consumers by 2015. With operations in about 80 countries, P&G brands (Pampers®, Tide®, Ariel®, Always®, Pantene®, Fairy®, Lenor®, Oral-B®, Head & Shoulders®, Wella®, Gillette®,...) are available in more than 180 countries worldwide.

Professionalism, passion and dedication

"What does it take to be successful at P&G?" is a familiar question for Radu Maftei, finance and accounting associate director at Proctor & Gamble Balkan markets. 'There are three pre-requisites that I find very important in a successful business leader,' he states. 'One is competence: having a strong knowledge foundation to enable the business understanding and the ability of generating sound business growth ideas. Second is confidence: a successful business leader should have the ability to clearly and enthusiastically articulate ideas in a way which gets the larger organisation's commitment to them. Thirdly, once people get more senior in the company and start managing organisations, care and compassion become another necessary pillar of success.'

To reflect their 'promote from within' policy a combination of classroom training, assignment rotation programs and on the job continuous coaching to build the finance and business leaders of tomorrow is used. P&G Balkans provides a very strong in-house training program to enhance both functional and technical skills, as well as soft skills in their young recruits. Since 2005 P&G Balkans have worked in partnership with ACCA to offer employees in Romania and Bulgaria the opportunity to complement the strong internal training program with the ACCA Qualification.

'The ACCA Qualification helps significantly with the first pre-requisite of success: competence,' says Maftei. 'Our financial analysts and accounting experts taking the courses have increased exponentially their technical financial understanding, enabling a better analysis of the financial statements, innovative and new approaches to brand financials and a more comprehensive cost management approach in our manufacturing sites.'

He adds, 'Equally important, the professional knowledge acquired through the ACCA syllabus is an additional confidence boost for our young organisation. The enhanced knowledge base, the exam protocol and the networking during the preparation sessions help provide external interaction touch-points further building the communication and influencing abilities of P&Gers.'

P&G's confidence in ACCA is demonstrated by the fact that half of the current P&G Balkans Finance lead team are ACCA members. And the program continues to be very appealing to the Finance & Accounting group, with 55% of the department enrolled in various stages of the ACCA Qualification.

'I see ACCA as a key partner in coaching and forming the future finance leaders of the Balkans,' concludes Maftei. 'Thanks for your professionalism, passion and dedication!'