Jamie Lyon introduces the digital CFO series


Digital is reshaping the global economy and changing the face of today’s workplace. Make no mistake it’s a brilliant opportunity for CFOs if they can
take it.

Digital CFO series

In this series of articles, which will be released on a quarterly basis, PwC and ACCA, working with leading CFOs and C Suite executives identify the key opportunity areas for finance leaders as they transform their finance organisations in the face of massive digital change impacting businesses.

"The digital environment presents great opportunities for the CFO function. With the explosion of organisation data finance leaders are uniquely placed to drive superior enterprise insights. In a time of significant digital transformation and change, the business will also look to the finance team for brilliant stewardship and governance. For CFOs the adoption of break-through technologies will be key to seizing the opportunity, but the ascent of digital also has major implications for finance talent too. All of these issues will be explored in the series."

Jamie Lyon, head of corporate sector, ACCA

"Working with clients around the world we see the significant impact digital is having on different businesses. But it is the speed of change which is more dramatic. With more risk, but also greater commercial opportunity finance has a critical role to play to help the business adapt in this new environment, ensuring it becomes more efficient, agile and competitive. This series will bring to life the challenges, issues and opportunities CFOs are facing, share best practices, key insights and guidance on how finance can embrace the change and thrive on the opportunity."

Brian Furness, consulting finance lead, PwC

"The balance of responsibilities of future finance functions will look different from today. CFO’s will need to drive a new culture in the finance team, and a new mind-set and can do attitude to take advantage of the opportunities that digital will present. Digital will require a total focus from the finance team on what the business needs are, ensuring its holds the business to account for its performance. The message from this series is loud and clear for CFOs and for finance professionals– make the most of the opportunity."

Jens Madrian, CFO/CCO, Reactive Technologies

Article one: The ascent of digital

Digital disruption and sweeping changes challenge finance functions as we know them today. Digital is also presenting unprecedented opportunity for CFOs. 

  • How can finance take the opportunity and transform what it does to better support the business? 
  • How can it change its ways of working, what is the role of technology in this brave new world?
  • What is the implication for skills and talent in finance? Read article one: The ascent of digital.

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