Our network of advocates
Here are some member stories, in their own words, to get you started.
Brian McEnery, ACCA's president (2016-17) talks about what advocacy means to him
ACCA president (2016-17)
My first experience of advocacy came very early in my life and from a source very close to home. As a child, I was lucky enough to see my brother, who was four years older, working his way through the ACCA Qualification programme. Watching him, I could see the benefits of the syllabus. In fact, it was how my passion for business was first ignited. That is why I want to spend my year as ACCA president inspiring as many of you as possible into being advocates.
The day I became an ACCA member was one of the biggest days of my life, and I owe all this to seeing someone in my life benefiting from ACCA before I did. ACCA’s open access is an incredibly valuable attribute, but it’s not enough for us just to open the doors to everyone; we also need to go out and welcome people in!
The world is demanding more from professional accountants than it ever has before. The role has undergone a complete transformation over the past decade, with finance professionals going on to become business leaders, trusted expert counsel and key strategic advisers. But with this metamorphosis comes a requirement for finance professionals to equip themselves with a whole new set of skills. And that is why it is so exciting that this month sees the ACCA Qualification updated to ensure that it continues to meet the new strategic challenges that are being brought about by the 21st century’s disruptive economy.
Young people come in for a lot of criticism. There’s a phrase in Irish – ‘mol an óige agus tiocfaidh sí’, which, for those of you who aren’t fluent in Gaelic, translates as ‘praise the young and they will thrive’. I believe that wholeheartedly. Many young people just need to be given an opportunity to succeed and they will take it. The opportunity I was given was ACCA, and by spreading the word, we can offer that same opportunity to thousands more young people around the world.
There are lots of different ways to be an advocate. If you want to get involved, I’d urge you to make contact with your local ACCA office, where the staff will help you get started. As for me, I have been a Council member since 2006. It’s an amazing experience – one that feels like being a non-executive director for a multinational company.
It is an immense privilege to be able to do this work for ACCA. After spending a decade on Council I have learned so much – above all to be open-minded and to work as part of a team. This is the approach I am going to take during my year as president: to be your representative, your advocate and a mentor to our next generation of ACCA-qualified professional accountants. It’s a daunting task, but I hope I do you all proud.
I am proud to be a member of the ACCA professional community, engaging with other members on a regular basis across the globe thanks to the ACCA platforms and social media.
ACCA was my passport to success hence I believe in giving back. I strive to constantly assist other ACCA students and members in achieving their goals. That's what professional friends are for!
Phoebe Yu Hao,
Director, Shenzhen Energy Corporation
ACCA Council member
I have strongly believed ACCA is an important bridge between China and the world, since I encountered ACCA decades ago, and this qualification would become a booster for my own career development.
For the past 10 years, ACCA has always taken her leading position in the accounting industry, with professionalism and market recognition, and has helped China's accounting profession play a more important role in the international arena.
For me personally, from professional accountant to corporate executive, from MNC to large state-owned enterprises, every change in my career has been easier, with ACCA.
Cavan Cheung FCCA
Director of services, Estate Agents Authority
Cavan shares his thoughts on how the ACCA Qualification helps finance professionals to cope with the face-paced changes in the business environment.
Global VP of Nike Inc,
GM of Nike Greater China
In my mind, finance and accountancy is a career to connect facts with guts, drive for best business decisions, and create optimum value.
When I decided to start a career in finance, I started to search for something that can help me to progress and excel in both professional knowledge and business acumen. ACCA is one of the best investments I made in myself.
To me, firstly and most importantly, ACCA represents a lot of values and qualities that I believe in: integrity, professionalism, business intelligence, and value creation. The ACCA membership means we are members of a great family that stands for these values and qualities.
ACCA also stands for high standard and consistency. This is a professional organisation that delivered decades of professional advice and guidance, and developed tens of thousands of professionals throughout the years.
As a finance person, I truly appreciate the global platform that ACCA provides to all the finance professionals and business leaders for sharing of knowledge and experience; and I appreciate the diversity in perspectives across geographies, cultures, and industries.
Finance Director Wernick Group, UK
I was recently invited to speak at a Finance Leadership Programme to up and coming FCs/FMs who aspire to become finance leaders of the future. Basically I was there to tell my story and hopefully inspire our future FDs.
I took them through my career development. From my start working in private practice and being exposed to a variety clients, which included setting up the now famous BRIT School, to working for a high net worth individual, a FTSE-250 property developer and investor, a specialist media consultants specialising in film, TV and media, to setting up a niche property development company with an ex-colleague by writing their business plan and securing private equity finance to where I am today - Group FD to Britain’s largest independent manufacturer and hirer of portable and modular accommodation.
My key message to the group was the ability to use the ACCA Qualification to adapt to varying surroundings and then find your niche where you can develop and grow as FDs. I have often been referred to as a "non-traditional FD", which I am proud of.
Director, Finance & Legal. Fuji Xerox (Hong Kong) Limited
Wendy tells is how the ACCA Qualification has helped her career (and more...).
Executive director, CEO, Century Ginwa Retail Holding Ltd, China
We all aspire to expand our careers in various sorts of professional areas.
The accounting knowledge I absorbed from ACCA provides the breadth and depth of what is required of a banker, and gives me the ability to quickly and accurately understand the real business.
The training, the exposure and the solid platform are highly beneficial for the banking business growth, as well as equip myself with the right skill set to better perform as a career banker.
Being part of ACCA will also broaden one’s horizon by keeping abreast of the market development.
I believe China's growth will continue and more corporates and enterprises will grow in tandem with the economy. I would like to see myself and more staff from the banking area being part of the growth story and tap into the massive opportunities of the business.
Finance director, Pizza Hut Hong Kong Management Limited
Beyond updates on the rapidly changing accounting space, ACCA is a great platform that connects likeminded professionals from diverse backgrounds and sectors whilst not forgetting to give back to the community.
Senior asset and liability manager,
Bank of Communications, Hong Kong
The ACCA designation is always highly regarded internationally, and the qualification equipped me with a broad range of professional competencies, allowing me to build a future that is diverse, rewarding and full of opportunities.
Retired member now living in Canada
Although I left the UK over 40 years ago I have remained an ACCA member as I believe we are one of the most progressive accounting organisations globally.
As my career evolved I became more interested in the growth of the intangible economy and the importance of individual and corporate behaviour as a factor in organisational risk and business success and sustainability.
I use my almost 50 years of accounting background as an advocate and influencer to encourage the accounting profession to embrace sustainability beyond CSR and ESG.
I currently lead the integrated reporting work of the UK based Maturity Institute and I am also a member of their council. Our goal is the promotion of human capital being at the centre of organisational sustainability. My current activities involve writing on this subject for regional, national and global publications and in developing an understanding of organisational culture and how it can be understood and sustained as a core competitive advantage.
This includes exploration of the way in which the effectiveness of culture can be developed and integrated as a core aspect of integrated thinking and reporting.
Emily Zhao Jianmin,
Director, Global Treasury, International Investment Bank
While it might be hard to name a single person who has inspired me the most, it is plain easy to name the single qualification which has benefited me the most.
My story with ACCA started 16 years ago. Standing on one of the bridges across Singapore river, the CBD fell into full view. I whispered to myself: I want to be a true professional working in one of the tallest buildings there. The supreme power heard my prayer and showed me the way.
I searched for ‘professional courses’ in internet and landed with ACCA. I completed ACCA in two years on part time basis, I was the prize-winner for six papers and the gold medalist for the final three papers. Upon completion of ACCA, I switched my career from nursing to audit in PwC for three years. I joined an international investment bank thereafter. Stayed with the bank through global financial crisis and heightened regulatory pressure, I made my way to one of the tallest buildings in CBD.
ACCA opens many doors for me. On top of everything else, I met my husband, a fellow ACCA member, during the study. We are happily married for 13 years and raised three lovely kids together.
Based on personal experience, I’d strongly advocate for ACCA:
- Being a mid-career switcher, I strongly believe ACCA provides open platform for anyone who wants to pursue an accounting or finance profession.
- Originally from China, I believe ACCA is truly a global brand which could attract people from the global pool and produce talents for the global pool.
- Working in investment bank, I see opportunities ACCA could collaborate with other professional qualifications to enhance the employability of our members not only in traditional accounting roles but also in other related services.
I started to be involved more in ACCA events in recent years and joined the ACCA network panel in Singapore. There are many ways you could give back. Step forward and approach the local ACCA office!
CFO, Hong Kong Television Network Limited
Alice talks to us about the ACCA Qualification, membership and the future of finace professionals.
President and group CEO, KVB Kuniun Holdings Limited, Hong Kong
ACCA provides a strong voice on the global stage, promoting business ethics and defining the finance professional of the future.
Partner, audit, KPMG, Hong Kong
An ACCA Qualification is not only a recognition of competence for ambitious accounting professionals, but also a key to career advancement and success.
Register to become an advocate of ACCA
You've found out what's involved and what some of your fellow members think about being an ACCA advocate. On the next page, you can find out more and register to be an advocate yourself
Share your story
On this page, some of our members have shared their ACCA story for the wider community to read and be inspired by.
If you're interested in sharing your story here, we'd love to hear from you.