Foundations of Management
The module aims to provide an understanding of the processes of management, the needs and contexts of organisations and the contribution of the main business functions to the organisation’s objectives. The purpose of this module is to begin the development of an integrated understanding of critical perspective of management and organisations and of the functional areas. This module has both an operational and strategic focus and underpins later modules.
The marketing component is designed to introduce you to the fundamental principles and concepts of marketing, to enable you to add value to an organisation by applying marketing principles. The module includes: an exploration of customer needs and wants, market segmentation, targeting and positioning, the pressures and influences of the global market place, the evolution of the marketing concepts, the marketing mix, market dynamics and competitive strategy, ethical and socially responsible marketing.
The operations management component of the module will develop your understanding of a range of operational and resource management activities and issues within organisations supply chains and strategic alliances. The module includes the following: achieving quality advantage using quality techniques, the design of services, products and operational strategy to support corporate strategy.
The strategic information component of the module aims to enable you to make sense of information systems and information technology in real world organisational contexts by describing, analysing and evaluating the relationship on IS/IT with organisational objectives, business processes and their management. It will enable you to bring knowledge and understanding of IS/IT to bear in meaningful dialogues between managers and technologists. The module includes IS/IT management, strategic information management, theory and practice, soft systems methodology, data, information, theory and practice, E-business - implications for IS/IT strategy and management.
The organisation analysis component of the module aims to develop critical awareness of organisations in order to facilitate the diagnosis of organisational problems and the development of solutions to these problems. The module includes organisation design and performance, organisation culture, power and politics, organisational learning managing change with reference to the organisational environment, organisation development and leadership.