Global Business Strategy
Managers in all organisations need to understand the trends shaping the global business environment and the strategies that businesses have to adopt in order to deal with the challenges of operating within an increasingly competitive and dynamic marketplace. The rapidly changing international business environment requires companies to be capable of continual self-renewal. In order to remain competitive in a dynamic global business environment, organisations need to possess a strategy for change that provides them with a flexible response to change at both a local and a global level. This module aims to develop skills of critical evaluations, analysis and application of strategic concepts to the changing dynamics of the global business environment.
The module explores strategic decision making and managing resources; the application of strategy to different aspects of business; international business ethics, the role of the industry life cycle in shaping the organisation of the future, incubation and growth of new businesses, within the global economy, internal development, mergers and acquisitions and strategic alliances, scenario planning in the global economy, business planning in practice, assessing and managing risk.