see also...
Safeguarding Reputation Survey - Weber Shandwick with KRC Research
A substantial majority of global business executives (79 per cent) surveyed believe that companies with strong corporate responsibility track records recover their reputations faster post-crisis than those with weaker records. This finding did not differ by region. The survey, Safeguarding Reputation™, was conducted in 11 markets by Weber Shandwick with KRC Research.
Global business executives were also asked to rate factors that build company reputation today. Over one-half (55%) surveyed report that being recognised as committed to corporate responsibility contributes "a lot" to a company's overall reputation. European and Asia Pacific executives were more likely than their North American counterparts to agree on the importance of corporate responsibility in driving reputation.