Three-dimensional accountants

A new, global advertising campaign was launched by ACCA on 17 October 2007. The campaign promotes the key message that ACCA produces accountants fit for the challenges business faces in the 21st century, which is reflected in the strap line: 'The world needs three-dimensional accountants.’

The adverts will first appear in Hong Kong, Singapore, and the UK, to be followed by a number of ACCA’s major markets in the next six to eight months. The adverts will be placed in the quality print media, including newspapers and magazines, on public transport including underground tube trains, and in international airports.

Neil Stevenson, marketing director at ACCA, explains: ‘The campaign raises awareness of the progressive and unique elements of ACCA as a global brand. The resulting adverts are distinctive and build on our reputation as the largest and fastest-growing global professional accountancy body. Our approach is to promote to business the unique benefits ACCA professionals bring to their work wherever they are based in the world, based on their professional training to consistent global standards.'