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Paper 3.5
Strategic Business Planning and Development
Syllabus aim
To ensure that candidates can exercise judgement and technique in strategic business management to enable them to contribute to the formulation of business strategy, the development of products and services and the maintenance of quality throughout the organisation.
Objectives
On completion of this paper candidates should be able to:
- identify and apply the principal concepts and ideas in the theory and practice of strategic management
- understand the internal and external factors affecting an organisation and apply this knowledge to evaluate its strategic position
- identify appropriate strategies based on the evaluation of the organisation's objectives and position
- identify the appropriate methods of implementing chosen strategies and evaluate their impact on organisational structures and operations
- understand the impact of globalisation on strategic business planning
- integrate knowledge effectively and use it creatively in applying concepts and techniques
- analyse, interpret and apply data and information and present reasoned conclusions
- communicate analyses and conclusions effectively for different purposes and contrasting audiences with due emphasis on social expectations.