ACCA Scotland is pleased to invite you to an informal networking lunch on Friday 14 November with our guest speaker Petra Wetzel founder and Managing Director of WEST Brewery in Glasgow.
‘Never interrupt someone doing what you said couldn’t be done.’
This Amelia Earhart quote from the business card of Petra Wetzel, founder and Managing Director of WEST Brewery in Glasgow, stands as testament to the optimism and sheer force of character that has enabled her to grow her business from a self-contained German style beer hall and brewery on Glasgow Green into a successful distribution operation for her WEST brand.
Originally from Bavaria, Wetzel moved to Glasgow in 1994 to study Business, Politics and Art History at the University of Glasgow. The idea for WEST, a German style brewery producing beers in strict accordance with traditional German Purity Law, was born when Wetzel’s father visited her as a student in Glasgow and was unimpressed by what was being brewed locally at the time.
After her first job with the Glasgow Tourist Board, Wetzel trained as a lawyer with one of Scotland’s largest law firms.
In 2006 her vision of a brewery producing quality German style lagers in the UK became a reality when Wetzel opened the WEST Brewery, Bar & Restaurant on Glasgow Green. Since its inception, WEST has received accolades from the brewing and hospitality industries. These have included 3 DLG German Gold Medals, a SIBA Supreme Champion award, and the 2012 AA Scotland Pub of the Year award.
Alongside ongoing plans to increase the brewing capacity for WEST beers in Glasgow, Petra has her entrepreneurial sights firmly set on diversifying the WEST brand to include other projects.
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