The global body for professional accountants


Pricing is one of the most difficult decisions that a manager can make. Many see it as complicated, risky and even terrifying. The reality is rather different. As long as you understand a few of the ground rules, you will not go too far wrong in your pricing efforts.

On completion of this online course, you will gain an understanding of:

  • the core elements of theory that you need to understand pricing strategies
  • how to recognise the importance of segmentation, value and differentiation in making effective pricing decisions
  • how to recognise inappropriate pricing recommendations and to come up with better ideas
  • how to contribute knowledgeably to management discussions on pricing and pricing strategies
  • the behavioural implications of budgeting
  • how to recognise an 'urban legend’ when you hear one and how to deal with it with confidence and clarity.

Key information

  • learn at your own pace
  • help meet your annual CPD requirements
  • develop your own learning needs.

BPP is a leading provider of online technical CPD for accounting professionals. 

Disclaimer: This course is available for ACCA members, you may need your ACCA membership number to complete your booking. This course and outline is provided by a third-party course provider. All course bookings are subject to the terms and conditions set by the course provider. Please see individual supplier pages for full terms and conditions. ACCA takes no liability for bookings made with third-party suppliers.


12 months' access 45 GBP (exc. VAT)


Book online with BPP

Book online




Date: Ongoing
Duration: 1.5 hours
CPD Units: 1.5