The global body for professional accountants


In an increasingly competitive world it is important that you communicate to your clients how you can help them to meet their needs and address the key issues that they face.

The value proposition, when done correctly, provides a powerful answer to the question ‘why should we choose you?’. But it should do more, demonstrating your understanding of their issues and differentiating what you do from the competition. 

On completion of this online course, you will gain an understanding of: 

  • the concept of value and what it means to clients 
  • how to recognise the importance of defining value from the clients' perspective
  • how to have a value template against which to measure the three key areas of value 
  • the three steps to value
  • how to create powerful, persuasive value propositions
  • how to win more business!

Key Information

  • learn at your own pace
  • help meet your annual CPD requirements
  • develop your own learning needs.

BPP is a leading provider of online technical CPD for accounting professionals. 

Disclaimer: This course is available for ACCA members, you may need your ACCA membership number to complete your booking. This course and outline is provided by a third-party course provider. All course bookings are subject to the terms and conditions set by the course provider. Please see individual supplier pages for full terms and conditions. ACCA takes no liability for bookings made with third-party suppliers.


12 months' access 30 GBP (exc. VAT)


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Date: Ongoing
Duration: 1.5 hours
CPD Units: 1.5