The global body for professional accountants

Being part of the Approved Learning Partners programme comes with a certain level of responsibility when promoting yourself to students and other organisations.

It’s important to ensure that the regulations around advertising are followed so you do not mislead the general public. To help you understand what they are we have put together a set of advertising guidelines that outline the acceptable and unacceptable content of advertisements, websites and promotional materials published or distributed under the Approved Learning Partners programme. These include:

  • methods of advertising
  • general content of advertising and promotional materials
  • pass rate claims
  • how to use the ACCA logo and ALP logo, etc

You will find full details in the Advertising Regulations guidelines, which can be downloaded from the 'Related documents' section of this page.

Guidance on using the Approved Learning Partner logo is also available from the 'Related documents' section.

Last updated: 13 Jul 2015