Ethics in Business: In Their Own Words
Welcome to the first in a series of interviews with global CEOs about ethics and trust.
Helen Brand: Ethics in her own words
With our world changing faster than at any other point in history, ACCA has teamed up with the Carnegie Council and CFA Institute to produce these short films that ask business leaders around the world how they, and their industries, are putting ethics at the heart of business decisions. 'Ethics in Business: In Their Own Words' sees chief executive’s respond to questions based on those posed by Larry Fink, CEO of BlackRock in his sense of purpose letter published to coincide with Global Ethics Day in 2017.
In this premiere, Helen Brand OBE, chief executive of ACCA, talks to host Magalie Laguerre-Wilkinson about ACCA’s global membership and its commitment to sustainable economic growth; explains the code of ethics that accountants sign up to and how trust is one of the most important issues for the profession.
- What role does ACCA play in the community?
- What are the global trends we are seeing? How does ACCA work to create diversity in the global work place?
- What is the greatest ethical challenge facing ACCA and the accounting world in general?
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Paul Smith: in his own words
Next up in our series is the president and chief executive of CFA Institute, Paul Smith.