Accountancy practitioners are reporting lower effectiveness across lead generation, demand generation and reputation building than any other sector. They are less likely to be meaningfully differentiated from the competition, which has significant knock-on effects on everything else they do. So, what's going wrong?

In this webinar for small to medium practitioners, Jason Ball will present new effectiveness data revealing what the top performing B2B marketers are doing differently from the also-rans, and offer practical advice on how to improve. 

Jason Ball is founder of Considered Content, a B2B marketing agency that works with professional services firms, tech brands, and manufacturers.