Technical resources

Guidance on winning business and accountancy awards

In the ACCA awards factsheet you can find guidance on the attributes of a good awards entry, how to maximise the impact of entering and some of the awards firms may wish to enter. Practitioners may also wish to help clients enter awards.

Checklist: writing an effective sales letter

There are so many ways to keep in touch with customers or approach new prospects, but a well-written sales letter still has the power to persuade

Checklist: writing a press release

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Checklist: planning your PR

PR activities can help spread the word about your business for much less money than traditional advertising. This checklist explains how to promote your business through the press.

Global Growth Service

The Department for International Trade is piloting a support initiative called the Global Growth Service