Accountants need to embrace an enlarged strategic and commercial role
As businesses evolve their strategies, structures and business models to survive and thrive in a turbulent environment, there is a clear opening for accountants to assume a far greater organisational remit. The need to ensure responsible practices in the pursuit of growth opens the door for accountants to participate in broader business decision making.
Businesses need to pursue technology leadership
The pace of ICT advancement, the sheer potential of what it can deliver and the pervasiveness of adoption now place technology at the heart of strategy and operations of businesses of almost any size. New mindsets and approaches to technology management are required for this rapidly evolving environment where the firm owns less of the computing and communications assets it relies on.