Business development is about promoting the ideas, initiatives and actions which will generate new revenue for an organisation.Read more
Professionals working in this field typically sit as part of an organisation’s sales and marketing function and have three primary responsibilities:
• to identify new business opportunities and markets
• to pitch the products and services of their organisation
• to build and maintain strong relationships with clients and other stakeholders.
Within business development, there are a number of key roles, all principally focused on revenue generation
A few examples include: business development managers who focus on generating new business for an organisation. Account managers who create revenue growth through developing client relationships and ensuring long-term commercial partnerships, and bid management professionals who are responsible for managing tenders for new contract opportunities within the public or private sector.