Unpeel your competitive onion

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. Why can SWOT analysis be dangerous?

  2. In SWOT analysis -

  3. If you did nothing to develop your strategy then Gap Analysis is likely to show -

  4. PEST factors are mainly used -

  5. Porter's five forces are used primarily for -

  6. The funerals industry has -

  7. Based on the article, Tesco's competitive strategy in 2012 appears to be -

  8. Bikram Yoga, according to the case -

  9. Its unique selling point/distinctive competitive advantage is -

  10. Competitive advantage is -