The future of analytics demystified at ACCA online event

Nearly 3,000 people attended a recent online webinar about the future of analytics, organised by ACCA (the Association of Chartered Certified Accountants) and SAS, the leader in analytics.

The event, which is still available on demand, was hosted by ACCA’s senior insights manager Clive Webb and John Spooner, Head of Data Science at SAS UK & Ireland. They discussed the issues and challenges that every company faces when using analytics, and what the modern data scientist can do to remain relevant in the evolving landscape.

The webinar was the second in a series with SAS, which explored how analytics applications have progressed from business intelligence tools supporting queries run from core accounting applications with the ability to correlate data, to more sophisticated tools that deliver visual representation of data in real-time.

Clive Webb says: ‘ACCA’s report Race for Relevance: Technology opportunities for the finance function shows that analytics is an opportunity for CFOs who need to stay ahead of the game to remain relevant in a fast-moving digital landscape. The profession is facing extraordinary digital changes that are impacting businesses, so we need to share ideas on how we can all harness the explosion in digital capabilities to help drive business success. Our webinar covers all these issues, and more.’

ACCA says that CFOs need to consider the impact on finance of key technologies such as Robotic Process Automation (RPA), cloud, analytics, social media, cybersecurity and artificial intelligence. To transform the finance function, the CFO must understand emerging technologies, how these relate to the wider use of technology in the organisation and appreciate the opportunities available. 

John Spooner from SAS UK & Ireland concludes: ‘This is a must-watch webinar covering the key forces and dynamics shaping analytics in the modern enterprise; how we can get value from it, and the new developments in areas such as Artificial Intelligence that will be critical to engage with the data generation and the consumers of the future.’

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About ACCA

ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants, offering business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. 

ACCA supports its 200,000 members and 486,000 students in 180 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 101 offices and centres and more than 7,200 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.

ACCA is currently introducing major innovations to its flagship qualification to ensure its members and future members continue to be the most valued, up to date and sought-after accountancy professionals globally. 

Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

"The profession is facing extraordinary digital changes that are impacting businesses, so we need to share ideas on how we can all harness the explosion in digital capabilities to help drive business success"

Clive Webb - ACCA