There are two parts to the pre-seen information: the industry information and information that relates to the organisation.
The industry information
ACCA will continue to base the case study exam on an industry or sector of the economy. You should familiarise yourself with the information provided in the pre-seen, even if you are already familiar with the industry. This is because for the purpose of the SBL exam, certain facts about the industry may be simplified.
The organisation information
The organisation in the pre-seen is fictitious and will not represent a real organisation. The specific information provided will vary depending on what is appropriate for each SBL exam. You will need to spend time becoming very familiar with the information in the pre-seen. You may do some research to better understand the terminologies and activities of the industry. However, there is no expectation that students undertake further research. Remember that the SBL exam is based on a fictitious organisation and the exam tasks will relate to this organisation specifically and not to any general research that you may have undertaken independently.