The Middle East continues to be one of the world’s most transformational regions, requiring investors and companies to constantly react and adapt. Much of this change is being driven by a series of mega-trends.
Of particular note, demographic and social change has driven both prosperity and instability in much of the Middle East, as explosive population growth has boosted economies, strained resources and raised the spectra of youth unemployment.
This population growth has shifted the demographic profile of the region towards youth, and alongside the shift in global economic power, the Middle East is firmly in the middle of one of the world’s fastest-growing markets.
We share further insight in our collaborative perspective with PwC Middle East.