Rosanna describes how accountancy is all about strategic thinking and problem solving, as well as maintaining high ethical standards.
Why did you decide to become an accountant/auditor/finance professional?
My father used to be an accountant and he is a respectful and highly ethical person. Under his influence, I decided to become an accounting professional also.
What would you say to someone considering accountancy as a career?
In today's dynamic, digital and complex world, accountancy is no longer just about number crunching and stewardship, as in the older days. It's also about strategic and critical thinking, problem solving, communication and articulation. But its cornerstone has remained the same - maintaining high ethical standards.
What are the challenges you've experienced in your career to date, and what are the opportunities you've experienced in your career to date?
With the higher level of competition from more practices large and small, my firm has determined not to compete on low prices but on providing premier services. Instead of relying mainly on compliance works, my firm has strived to provide one-stop total solutions to our clients.
In developing the depth and width of our services and markets local and overseas, I am inspired by ACCA's research and insights that helps to further the science of accountancy.
What does being a Council member mean to you?
ACCA gave me the chance to obtain its professional qualification. This opened the door for my career development, and I am grateful for it. By serving on the Council, I have become a sounding board for fellow members, and part of a global think tank to decide on strategies for sustainable development of ACCA.
What does being a member of a professional body mean to you? Why does professionalism matter?
Professionalism means the capability to apply accounting, reporting and auditing standards and the determination to meet high ethical standards to maintain confidence and promote public value.
Being a member of ACCA that is a leading global accounting professional body by reputation, influence and size means employability, better support and relevant CPD resources for me.
What are the biggest issues facing the profession now, in five and in 10 years' time?
Nowadays, the more connected world - because of internet, technologies, globalisation - and economic volatility, the development of automated accounting systems, mobile working, and more stringent regulations are some of the biggest issues for the profession.
In five to 10 years' time, the emerging technologies would affect not only how the profession works, but the evolving scope and nature of what is considered accounting and the role of accounting professionals.
What does public value mean to you?
For me as a professional accountant, delivering public value does not stop at satisfying the needs of my clients by adopting the highest standards of practice and ethical conduct but it means having wider impact on the society as a whole.
I always believe that one should appreciate what the society has nurtured in someone and contribute back to the society. In addition to serving on ACCA's Council, I also serve on the council/board of several public organisations, including Hong Kong Baptist University, Hong Kong Cyberport, and some advisory committees of the Hong Kong government, including its Business Facilitation Advisory Committee and the Board of Inland Revenue.
What's the biggest misconception about the work that you do?
There is always a misconception that my work is about number crunching and stewardship only. As above mentioned, it is in fact also about strategic and critical thinking, problem solving, communication and articulation.
Who has had the greatest impact on your career development and why?
Because of my family background, I did not attend university and started working before the age of 18. From its very inception, ACCA was determined to provide access to the accounting profession to all who wished to study accountancy, free from artificial barriers. Because of this, ACCA gave me the chance to obtain its professional qualification and opened the door for my career development.
Why do you continue to be an ACCA member?
I continue to be an ACCA member because ACCA provides me with the opportunity to prosper, and I am grateful for it.
In addition, ACCA actively seeks to enhance the public value of accounting in society through international research and takes a progressive stance on global issues to ensure accountancy as a profession continues to grow in reputation and influence.
ACCA membership in fact represents a quality certificate of relevancy and global passport for me, which would become more important in the next five to 10 years when there would be different aspirations and expectations of accounting professionals.
Tell us about a career-defining moment.
25 years ago, I finished my MBA course in Sydney and joined my existing firm. I realised that the CPA operation was not just about accountancy but also running a business in a very competitive environment.
Two years later, I became one of its partners, and my firm has grown from the then Hong Kong office only to six offices in Hong Kong and major cities in mainland China nowadays.
What's the most important part of your role on Council?
The main purpose of my serving on ACCA Council is to act as a sounding board of ACCA members and to help shape the future of ACCA. I participate actively in Council and committee meetings and group discussions to debate on strategies and action plans for ACCA to serve its members better.
As an ACCA ambassador, I also serve on International Assembly to play an active role in championing the ACCA strategy and participate in many local ACCA activities to engage with local members in Hong Kong and China.