Digital transformation and access to a network of talent are at the core of any successful small and medium-sized accountancy practice (SMP). Talent also has the potential to completely evolve and transform the accountancy profession.
ACCA (the Association of Chartered Certified Accountants) has joined forces with Chartered Accountants Australia and New Zealand (CA ANZ) to launch the report Careers in small medium-sized accountancy practices. The global report is based on case studies from over 60 SMP experts from 20 different countries and focuses on talent, attraction, development and retention within smaller accountancy firms.
Highlights from the report show:
Alastair Barlow, a case study in the report and founder of London based SMP flinder, says:
‘Most firms work on marketing for the purpose of bringing in clients. But at the early stages, we realised the biggest challenge isn’t winning the clients – but bringing in the right people. Essentially, we said our key target is potential team members.
‘Recruitment was a challenge until the firm started marketing itself directly to candidates, exposing its working culture via social media channels, such as Twitter, LinkedIn and Youtube.’
ACCA’s report author and head of SME professional insights, Aleksandra Zaronina-Kirillova, says:
‘We have launched this report today not only to provide a practical insight for SMP employers to attract, develop and retain talent, but also to show students and accountancy professionals that a smaller accountancy firm could be their next career destination and provide exciting opportunities for their professional development.
‘Now more than ever SMPs need to show their wider contribution to society, and professionals are increasingly looking for more purposeful and meaningful careers, especially during the new Covid-19 era. SMPs are becoming even more a lifeline to small businesses. Purpose, and not just the pursuit of profit, is fundamental to all organisations and SMPs are no exception.’
Anthony Matis, General Manager, Strategic Engagement & Development for CA ANZ says:
‘Hearing first-hand from global SMP leaders and experts provides an opportunity for the accountancy profession to gain much-needed insight and map out a path forward following in their learned footsteps.
‘While some may think smaller means lesser, when it comes to accounting firms they couldn’t be more wrong. These firms are buzzing with talent, innovation and tailored expertise that delivers results for their clients’ time and time again.’
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