ACCA (the Association of Chartered Certified Accountants) and SIFT have signed a formal partnership agreement (MoU) which signals a new level of cooperation between the professional body and leading SIFT brands, AccountingWEB and PracticeWeb.
ACCA and SIFT share a common purpose to advance the reputation and drive growth within the accounting profession. AccountingWEB community members, PracticeWeb clients and ACCA clients will now all be able to benefit from shared insight into the changing needs and challenges of the accounting profession.
The partnership also seeks to increase the awareness and reach of both organisations, encouraging wider engagement and creating connections between ACCA members, the AccountingWEB community and PracticeWeb clients.
The partnership will drive activity tackling the most important day-to-day challenges for firms such as effective digital marketing, talent retention, digitalisation and best practice.
Claire Bennison, head of ACCA UK, said:
“We’re delighted to have signed this MoU to amplify the joint impacts of ACCA and SIFT especially at a time when it is so challenging for firms to find a voice and support they can trust. Through this partnership, we’re aiming to challenge the status quo and promote the rise of a modern, diverse accountancy profession.
"ACCA aims to support small to medium firms by providing best practice approaches, guidance and routes to attract the right talent. This partnership allows both parties to expand the reach and efficacy of our guidance while celebrating those driving the profession forward.”
Tom Dunkerley, CEO of SIFT, said:
“This partnership strengthens the existing connections between AccountingWEB, PracticeWeb and ACCA. By working together and sharing insights on the behaviour of our audiences and clients, we can deliver even more value to our clients and members.
“Accountants have been thrust into the spotlight in recent weeks, as they have sought to help UK business through the coronavirus crisis. We aim to keep them in that spotlight and show the accounting profession to be indispensable to the long-term success of the UK economy.”
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ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants, offering business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management.
ACCA supports its 219,000 members and 527,000 students (including affiliates) in 179 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 110 offices and centres and 7,571 Approved Employers worldwide, and 328 approved learning providers who provide high standards of learning and development.
Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.
ACCA has introduced major innovations to its flagship qualification to ensure its members and future members continue to be the most valued, up to date and sought-after accountancy professionals globally.
Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. More information is here: www.accaglobal.com
SIFT is a leading B2B publisher and agency based in Bristol, specialising in the accounting and business sectors. Through practical and engaging content, user-centred experiences and insight-driven marketing communications SIFT helps brands reach, target and connect with their future customers. Visit: www.sift.co.uk
AccountingWEB is the UK’s leading website for accountants in practice and business. For over 20 years, it has been the most timely, insightful and trusted source for accountants seeking concise answers on compliance, business and technology. It has 120,000 registered users and receives on average 1,500,000 page views and 590,000 unique users per month. Visit: www.accountingweb.co.uk
As digital marketing experts for accounting firms, PracticeWeb designs and builds beautiful websites, delivers effective SEO and authors informed content and copywriting. It is committed to helping ambitious firms differentiate themselves, to connect with the right prospects, and to achieve their business and marketing goals. Visit: www.practiceweb.co.uk