Partner relationship: PracticeWeb
Established in 1999, PracticeWeb’s goal has always been to help small to medium-sized accountancy businesses in the UK grow. They help drive the activity that tackles the most important day-to-day challenges for accountancy firms, such as effective digital marketing, talent retention, digitalisation and best practice.
With PracticeWeb as ACCA’s digital partner, we’re seeking to increase the awareness and reach of both ACCA and PracticeWeb, encouraging wider engagement and creating connections between our members and their business clients. By working together and sharing insights on the behaviour of our audiences, we can deliver even more value to our members.
Our aim is always to support small to medium businesses by providing best practice approaches, guidance and routes to attract the right talent. By forming a partnership with PracticeWeb, we’re enabling both parties to expand the reach and efficacy of our guidance while celebrating those who are driving the profession forward. And, we share a common purpose to advance the reputation and promote growth within the accounting profession.
Another key focus of the partnership is our research into the challenges SMEs face, translating this into insight-led practical advice and educational content. This helps to give accountancy practices a competitive advantage and to develop the skills and capabilities they need to be modern day finance professionals and attract the type of clients to which they aspire.
Ultimately, our successful partnership activity will enable businesses to reflect on the longer-term growth of their practices and make positive changes into the future.