Meet the Executive team

Our Executive team is responsible for day-to-day management and decision-making, and our Chief Executive Helen Brand OBE reports directly to Council.

The team is made up of seven high-performing people whose experience combines accountancy and strategic leadership.

The Executive team is:

Chief Executive - Helen Brand OBE

Executive Director, strategy and development - Alan Hatfield

Executive Director, people and transformation 
- Julie Hotchkiss

Executive Director, finance and operations - Raymond Jack

Executive Director, governance - Maggie McGhee

Executive Director, markets - Lucia Real Martin

Executive Director, markets - Leong Soo Yee

  • Helen Brand

    Helen Brand

    Helen Brand is chief executive of ACCA, the global body for professional accountants, a post she has held since 2008.

    Helen has built her career within professional bodies and has considerable experience and knowledge of the 176 markets in which ACCA currently operates. She is a founding member of the International Integrated Reporting Council (IIRC) and now serves as a co-Vice-Chair of the IIRC Board. A member of the UK’s government’s Professional and Business Service Council, she was also appointed to the UK DIT’s Trade Advisory Group on Professional Advisory Services in August 2020. 

    One of the few women to lead a global professional body, Helen is a regular media commentator on the role ethics and the delivery of public value play in business and society. In 2011, ACCA became the first international professional body to publish an integrated report on its performance and Helen remains a strong advocate for the power of wider corporate reporting. She has also driven ACCA’s pioneering work in supporting the development of the profession across Asia, sub-Saharan Africa, Europe and the Middle East.

    Helen holds a BA in Politics from the University of Exeter. She was awarded an OBE in the Queen’s Birthday Honours list in June 2011 for services to accountancy and received an honorary doctorate from the University of Exeter in December 2017.

    Job title: Chief Executive
  • Alan Hatfield

    Alan Hatfield

    Alan Hatfield is executive director of content, quality and innovation at ACCA.

    Alan leads our development of forward-thinking content and solutions across education, learning, professional insights research and brand. This includes responsibility for innovation in the ACCA Qualification, and supports the careers, professional development and studies of ACCA’s 227,000 members and 544,000 future members across 176 countries.

    Alan’s background is in professional education where he has over 20 years’ experience leading teams in creating and launching qualifications and development programs. These include a partnership with the University of London to design a Masters in Professional Accountancy.

    He is a member of the International Federation of Accountants’ (IFAC) International Panel for Accountancy Education.

    Alan is a graduate of Glasgow University and a member of the Institute of Chartered Secretaries and Administrators. He holds an MBA (with distinction) from Oxford Brookes University and sits on the Dean's Advisory Group for its business school.

    Job title: Executive director - content, quality and innovation
  • Julie Hotchkiss

    Julie Hotchkiss

    Julie Hotchkiss was appointed to the ACCA executive team in November 2018 and now holds the role of Executive Director – People and Transformation.  In this role, Julie is responsible for ensuring the people agenda and major change activities are fully aligned to enable the organisation’s strategy.

    Prior to this, Julie was the director – Europe and Americas, where she had a key role in growing and maintaining ACCA’s international footprint and reputation. In this strategic leadership role, Julie played her part in developing the accountancy profession, working with members, students, employers and national professional accounting organisations in a wide range of countries.

    Julie joined ACCA in 2014 as director of customer service, where she ran ACCA’s 24-hours-a-day, 365-days-a-year customer service centre, ACCA Connect, and exam operations worldwide from the body’s global operational centre in Glasgow. Before joining ACCA, Julie had worked in local government, insurance and utilities.

    Job title: Executive Director, people and transformation
  • Raymond Jack

    Raymond Jack

    Raymond Jack joined us in January 2013 as our Executive Director - finance and operations.

    He is a former executive director of Scottish Power Energy Retail, where he also held posts including sales and marketing director and business transformation director. Raymond began his career at Coopers & Lybrand (now PwC), where he spent 12 years largely specialising in corporate finance, recovery and consulting.

    A chartered accountant, he also has a degree in accountancy and a Master's degree from the University of Cambridge.  

    Job title: Executive Director, finance and operations
  • Maggie McGhee

    Maggie McGhee

    Maggie McGhee is the Executive Director, Strategy and Governance at ACCA. Maggie leads our development of strategy and ACCA’s corporate governance arrangements and the governance of ACCA members and students. 

    Our integrated thinking and integrated reporting reinforces that being a force for public good is at the heart of what we do.  ACCA’s corporate governance arrangements and the governance of ACCA members and students are fundamental in ensuring we actively support ethics and integrity in the profession.

    With a background in audit and technical accounting, Maggie was previously the Director of Professional Insights at ACCA, where she led a team of technical and policy experts to support ACCA’s global thought leadership agenda. 

    Before joining ACCA, Maggie worked for PwC in the advanced regulatory and compliance analytics area applying specialist analytics tool to clients in the banking and capital markets sector.

    A chartered accountant with a degree in law, Maggie trained with National Audit Office UK where she was the Director General of Audit.  With over 18 years’ experience of auditing central government bodies, Maggie has engaged extensively across the audit and accounting profession, both within the UK and internationally, to influence sector developments. As part of this work, Maggie has been a member of a number of working groups and committees including the Accountancy Europe’s Public Sector Working Group, the EU European Public Sector Accounting Standards (EPSAS) Working Group; HM Treasury’s Financial Reporting Advisory Board in the UK; and the Financial Reporting Council (FRC) Audit and Assurance Council.

    Job title: Executive Director, governance
  • Lucia Real Martin

    Lucia Real Martin

    Lucia Real-Martin is the Executive Director, Markets, leading Africa, Emerging Markets and China, as well ACCA’s market partnerships and recognition.

    Lucia joined ACCA in 2010, as Director, Emerging Markets Asia developing ACCA’s emerging markets strategy and footprint in Asia managing ACCA’s offices and new developments in South East Asia and South Asia emerging markets.

    In 2014 Lucia assumed a global role for ACCA’s growing emerging markets managing over 40 countries and 12 offices in Asia, Europe and Latin America, with a focus on India, Russia and Turkey contributing to the upskilling of finance and accounting professionals and developing the profession in emerging economies, bringing her extensive experience from previous roles in international development, specialising in the accounting and finance profession in the last 15 years. 

    Job title: Executive Director, Markets
  • Leong Soo Yee

    Leong Soo Yee

    Leong Soo Yee is the Executive Director overseeing ASEAN and ANZ, MESA and Europe and Americas, the sales and marketing function as well as the market planning and execution function at ACCA.

    Soo Yee joined ACCA in 2012 as head of its Singapore office where she was responsible for its day-to-day operations and strategy as well as for partnerships with employers, government agencies and policy makers. She joined at a time of exciting development for Singapore’s accounting sector as the country aimed toward becoming a global accountancy hub by 2020.

    In May 2015, Soo Yee assumed a new role of Director (Asia Pacific) where she was responsible for supporting the development of the accountancy profession in Asia Pacific and for building ACCA’s profile across Australia and New Zealand, Cambodia, China, Hong Kong, Laos, Malaysia, Singapore and Vietnam. In 2018, Soo Yee took up the director role of the newly formed ASEAN and ANZ region, prior to assuming the lead market director role.

    Soo Yee has over 20 years’ business experience in sales, marketing and brand management for leading companies in the private sector prior to joining ACCA.  She has held notable leadership positions in financial services sector in AIA and Citibank, United States-based Fortune 500 corporation - Yum! Brands (then Tricon Restaurants) as well as with global energy and petrochemical company Shell.

    Job title: Executive Director, Markets