For many businesses, pollution and waste are among the most important environmental impacts – and ones that can be relatively easy to control. Reducing pollution and waste helps you cut costs and improve your reputation, leading to significant increases in profitability. You must comply with your legal obligations to control pollution and waste, but you should do more – reducing them as much as you can. Where possible, you should try to avoid producing waste or pollution in the first place. If you can't do this, you'll want to look for better ways of dealing with them, such as recycling waste or treating trade effluent.