Technology is no substitute for corporate strategy

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. The problem with building algorithms based on customer data is that -

  2. Tronc bills its new strategy as -

  3. Technology can improve performance but -

  4. Artificial Intelligence would be better deployed to -

  5. This model is particularly unsuitable to journalism because -

  6. Tronc was formally known as -

  7. Which of the following is not a reason why companies use data to drive content -

  8. The c-suite job title CTO stands for -

  9. Content optimisation models -

  10. The main shortcoming with their new business model is -