Shaking up the brand

Multiple-choice questions: In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again

  1. Which of the following is not part of app-based banks' appeal?

  2. What is the deeper appeal of banks like Monzo?

  3. How can accountancy firms mimic challenger banks?

  4. What should challenger accountancy firms' marketing material showcase?

  5. Which of the following would a challenger firm probably not have in mind when designing their brochureware?

  6. How can brands be more 'punk'?

  7. How have HSBC attempted to differentiate themselves from other high street banks?

  8. How can challenger firms find their niche?

  9. What effect have challenger banks had on the retail banking market?

  10. Which of the following is not a challenger banks?