This talent attraction and retention survey covers the Big Four accounting firms and four other medium-sized accounting firms (‘mid-tier’ firms) in Thailand. The report flags out material variances between different categories of respondents for further discussion and provides insights to the key attraction/ retention and push factors affecting the professional staff as well as highlight areas for improvement.
In December 2012, ACCA conducted an online survey to investigate the views of audit staff employed in accounting practices in Thailand. In total, the survey received 1,364 responses, representing approximately 43% of the total audit staff strength from eight accounting firms.
The report concludes that a lack of talent is one of the most significant issues within audit profession and that it is critical for all stakeholders to participate actively and collaborate to ensure that the attractiveness of a career in external audit is further enhanced.