Surrender to the new idea

While it is not explicitly stated in the article, one implicit argument being made is that -

The process of business innovation can be lengthy and expensive

Large companies should stick to selling the same types of products and services rather than get distracted by creative ideas that go nowhere

The only way to make business creativity happen is by bringing in expert consultants

Business creativity may lead to the creation of shareholder value

The researcher Jennifer Mueller has found that -

Most people feel that they are too busy to waste time trying to come up with creative ideas

Most people enjoy coming up with new ideas but often do not implement them

Many people say that they value creativity but then reject ideas that may seem too original

Certain people are more likely to come up with original ideas than others

The research by Jennifer Mueller suggests that -

Most people are unaware that they may be predisposed against new ideas

Most people deep-down have a tendency to prefer new, untested ideas to old, proven methods

Most people realise that deep-down they dislike new ideas

Most leaders are not doing enough to promote creativity in the workplace

The well-known brainstorming technique -

Has been proven to be highly effective in research trials

Has been shown to be moderately ineffective in research trials

Is predicated on the principle that the first ideas generated during a discussion tend to be of lower quality than ideas generated later on

Involves generating as many ideas as possible with the aim of eventually coming up with some ideas that are also of good quality

Research coming out of the University of Groningen suggests that -

Narrower instructions lead to better quality ideas

Broader instructions led to the best quality ideas

Broader instructions are more difficult for people to understand

Narrower instructions lead to poorer quality ideas

During a creative thinking discussion, an instruction to ‘increase the satisfaction of our top 30 customers’ would be considered by Eric Rietzschel and his colleagues as -

An overly specific set of instructions

An instruction that constrains people’s thinking too much

Less effective than a broader instruction such as ‘increase the satisfaction of all of our customers’

A narrow set of instructions

The research by Inga Hoever suggests that -

People in teams need to spend more time empathising with how their fellow team members are feeling

Teams that want to generate more creative ideas need to ask each other to articulate what is of most importance to each of them

People need to engage in a technique called perspective making

People need to be reminded of the importance of considering the points of views of their colleagues

Perspective taking is something that most people -

Understand on an intellectual basis but choose not to do

Do not do because they do not understand the principles behind it

Do automatically

Understand on an intellectual basis but forget to do at least some of the time

The research by Polman and Emich suggests that -

Imagining that you are coming up with ideas for another business, team or person can lead to the generation of ideas that are more creative

Having exposure to other businesses, teams and individuals can boost the creativity of your own thinking

Pretending that you are generating ideas for some other business, group or individual can result in a greater variety of ideas

Introducing artificial constraints into a creative discussion can result in better quality ideas

The overall gist of the article is that -

Business creativity is unfortunately constrained by insufficiently skilled leaders

People are generally fearful of innovation and do not enjoy spending time trying to come up with creative business ideas

Seemingly minor changes in how people go about generating ideas can result in better creative returns

Some people are naturally more creative than others

Surrender to the new idea

While it is not explicitly stated in the article, one implicit argument being made is that -

The researcher Jennifer Mueller has found that -

The research by Jennifer Mueller suggests that -

The well-known brainstorming technique -

Research coming out of the University of Groningen suggests that -

During a creative thinking discussion, an instruction to ‘increase the satisfaction of our top 30 customers’ would be considered by Eric Rietzschel and his colleagues as -

The research by Inga Hoever suggests that -

Perspective taking is something that most people -

The research by Polman and Emich suggests that -

The overall gist of the article is that -

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