Marketing your practice
There’s growing concern – and rightly so - among members about the damage that unqualified accountants can do to business, our profession and the wider economy.
You can read all about it in our article Working to curb the cowboys, published in the UK edition of Accounting and Business magazine.
Qualified vs unqualified accountants
To combat this, we’ve joined forces with members in practice to produce a leaflet that you can use with your existing and potential clients. Which accountant would you choose? promotes the use of qualified accountants and is available in two versions: a generic option, from the profession as a whole; and a tailored one, which you can personalise with your firm’s details.
- Which accountant would you choose? (pdf, 892kb)
- Which accountant would you choose? (personalised version) (pdf, 824kb)
Use of our logo
If you hold a current valid practising certificate, you’re welcome to use our logo in your communications with clients and marketing collateral.
Find out more about the use of our logo, a stamp of authority.