Creative thinking and innovation
    
Webinar
- 
	
		Boosting your creativity: unleashing original thinking for problem solving and innovation  
			
	
Some people believe that creativity is innate. However, psychological research tells us that creativity can be developed through conscious choices and mental techniques. In this session, you will learn why brainstorming fails to generate great ideas – and instead how to use conflict, analogies, your mood, physical movement, and other methods to deliver new ideas. This webinar will dispel myths about creativity and provides both individuals and leaders with practical advice and tools for enhancing creativity and finding new, better ways for doing things at work.
 
AB articles with multiple-choice questions
- 
	
		Sell your practice’s services  
			
	
Marketing your business in an innovative way will bring in new revenue streams and clients
 - 
	
		Develop your cultural understanding  
			
	
Being sensitive to differences among a global workforce can help organisations harness creativity and innovation
 - 
	
		Shaking up the brand 
			
	
In sectors where conformism is the norm, bold, edgy brands have a real opportunity to stand out. Jason Ball urges firms to leave tradition behind and be more ‘punk’
 - 
	
		Time for a communication rethink  
			
	
How we consume data has changed so much over the years that we need to rethink how we communicate important messages. The answer is 'sauce', says Harry Mills
 
AB article
- 
	
		Free your mind with mundanity  
			
	
Research shows that people often have their best ideas when performing undemanding tasks