Kreston Reeves

As a mid-tier firm, their purpose is to guide their clients, colleagues and communities to a brighter future, each and every day. As a part of that, they believe that training is fundamental, and an important part to their succession plan. They’re sharing how they’ve found the ACCA apprentice experience, and why more people should consider partnering with ACCA.

For us, training is at the heart of what we do. When we bring in fresh apprentice and graduate talent, they become an important part of our succession plans, and we work to help them grow to hold senior positions and, in some cases, Partner. It’s important to understand that when you grow your own people, they grow with the firm, while keeping the respect of the staff and clients.

It’s very appealing. We’ve found that students will see the ACCA name and apply based on that. Of course, we explain that this is part of a wider programme that we offer, that develops the knowledge skills and behaviours they need to become a trusted business advisor but the ACCA qualification is a particularly appealing element of our proposition. More and more students are choosing to not go to university because of the costs, and they want to do apprenticeships instead – to learn and earn with no university debts. But, they still see apprenticeships as being manual labour roles, not accountants. That’s where ACCA come in.

Having faces you can trust and recognise is important. If you can build relationships with organisations throughout the years that follow, you’ll find that your apprentices and your clients’ team grow their careers together. They build a level of trust with one another, and the client may stay longer as a result, because it’s a familiar face. Training with ACCA means that we have a solid structure and high quality content to train our apprentices, to help them grow in their roles. We’re invested in our apprentices, and with the help of ACCA, we’re able to help shape and train them to have the skills they need to thrive, and so much more.