What this means: 

  • Students and members are developed to think strategically.
  • Case study exams at the Strategic Professional Level encourage this thinking.
  • In recognition of its importance, this area is covered in all parts of the ACCA Qualification.

Developing the Strategy and Innovation competency

Explore the competency statements to discover how the ACCA Qualification develops this competency through a combination of exams, experience and ethics. Browse related jobs to find relevant finance roles and opportunities.

A. Applies business acumen and commercial awareness to deliver business objectives.

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    A1. Evaluates how organisations operate and interact with stakeholders.

    A2. Considers internal and external factors impacting on strategy, performance and success from a business and commercial perspective.

    A3. Uses relevant data and information to analyse and evaluate the internal and external environments.

    A4. Improves commercial awareness and business acumen through personal and professional development.

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Exams Syllabus section Experience Ethics
Business and Technology A1, A2, A3, A4, A5, A6, A7, A8, A9   Unit 4 - section 2
Strategic Business Leader A, B, C, D, E, F, G, H, I2 PO3 a, e  
Advanced Performance Management A, B, C, D, E    

B. Recommends a range of suitable strategic options from which to develop plans and objectives.

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    B1. Identifies sustainable strategic options assessing the current and future position of the organisation against:

    • the external environment
    • internal capabilities

    B2. Appraises strategic options by evaluating a range of qualitative and quantitative factors such as:

    • financing implications
    • operational feasibility
    • barriers to delivering strategic change

    B3. Analyses the risk profile of the organisation and of identified strategic options.

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Exams Syllabus section Experience Ethics
Strategic Business Leader C1, C2, C3, C4, C5 PO3 d, e Unit 4 - section 3
Advanced Performance Management A1    

C. Evaluates, justifies and implements suitable strategic options.

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    C1. Evaluates how internal resources measure up to and compare with the organisation’s strategic options. 

    C2. Applies key finance and performance management techniques to support decision-making.

    C3. Recognises the importance of change, innovation and continuous improvement in the context of strategic decision-making.

    C4. Applies new technology such as data analytics to support strategic planning and identify strategic options.

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Exams Syllabus section Experience Ethics
Strategic Business Leader C5, G2, G3   Unit 4 - section 3
Advanced Performance Management A1, D2, E3    

D. Adopts and applies innovative methods and technologies to implement strategy and manages change.

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    D1. Improves business processes and structures, to support organisational strategy re-designs and improves business processes and structures. Achieves this by using project management and change management methodologies.

    D2. Creates imaginative solutions to business problems throughout the strategy implementation processes.

    D3. Monitors and measures the success of strategic initiatives.

    D4. Translates strategy into operational plans. This allows individual and team targets to align with departmental and organisational objectives.

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Exams Syllabus section Experience Ethics  
Strategic Business Leader H1, H2, H3, H4, H5, H6, H7 PO3 d, e Unit 3 - section 6, 7
Advanced Performance Management A5, D5    

Related professional quotients

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Demonstrate intelligence in setting out appropriate and innovate strategy options and objectives.


Demonstrate creativity in leading innovation in a complex and changing environment to improve performance.


Demonstrate vision by setting out optional pathways to anticipate the future success of an organisation.