Financial success remains critically important, but a new way of business is emerging that focuses on environmental and social sustainability too. Accountants recognise this wider perspective is critical for business and public sector success and are pushing it forward, acting as catalysts for change by driving rounded decision-making, ethical approaches, and more meaningful ways of corporate reporting.
Powerful forces have changed our world, from the climate crisis to ground-breaking advances in AI to economic volatility. Accountants are shaping bold strategies and guiding organisations through this disruption. They stand for trust, transparency, and ethics – qualities that are increasingly important in this complex and often challenging world in which the pace of change is speeding up.
Forward-thinking accountants are leading the adoption of Artificial Intelligence (AI) and other cutting-edge technologies to drive analysis and innovation that improves performance and customer experience – and sometimes creates new business models. And they’re leading work on the better management of data, resulting in improved quality, ethical approach and better risk management.
Accountancy roles are broadening with greater focus on sustainability, data and technology, driving wider skillsets that are opening up opportunities in a wider range of roles. This means more career choice in a profession already known as launchpad for all kinds of business careers, the flexibility to work across sectors and geographies, and the ability to flex based on lifestyle and ambitions.
