Small Business Saturday unveils SmallBiz100

Small Business Saturday has chosen 100 inspirational small businesses to mark the countdown to this year’s campaign


Entrepreneurs from across the UK are helping to kick off this year’s Small Business Saturday, as the campaign gets underway with its 100-day countdown.

Aiming to support, celebrate and send out a ‘big thank you’ to small businesses for the important role they play within communities, especially during the coronavirus pandemic, the 2021 SmallBiz100 is showcasing a diverse range of independent businesses from across the UK. 

They include The York Gin Company as well as Cornish sustainable surfboard company Kiri Surfboards, Wirral-based eco cleaning company Gleaming Gloss and Runach Arainn Glamping, offering luxury yurts on Scotland’s Isle of Arran. 

Now in its ninth year, Small Business Saturday UK will return on 4 December 2021, following its record-breaking success last year which saw an estimated £1.1bn spent with small businesses across the UK on the day. A grassroots, not-for-profit campaign, Small Business Saturday UK encourages consumers to shop small and support businesses in their communities. It was originally founded by American Express in the US in 2010.

On Small Business Saturday, shoppers across the UK go out and support all types of small businesses, both online and in bricks-and-mortar stores. Many businesses take an active role in promoting the day by hosting events and offering promotions. Last year, the campaign was supported by over 90% of local councils.

This year, the SmallBiz100 features a range of environmentally conscious small firms, which spotlights their role in tackling the climate crisis ahead of the UN Climate Summit COP26 in Glasgow this November.

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