Pricing is an important driver of profitability given that in general, fintech business models are based on dealing with high volumes of data and tight margins.

Price optimisation is both non-trivial and dynamic. This role requires strong quantitative skills combined with an understanding of the business model.

Profitability modelling requires additionally a good understanding of the costs and segmentation possibilities within the data to ensure differential pricing by segment. Furthermore, given the dynamic nature of emerging technology businesses, there is a need for on-going assessment and refining of the model.

For platform based businesses, as an intermediary, there are no physical assets, and their only real ‘asset’ is the data passing through them. The ability of the pricing specialist to mine this data effectively and understand customer behaviour and willingness to pay has an important impact on viability of the business.

In this environment it is not unusual for a few businesses to thrive and many more to fail; and the difference is often to do with capturing enough of a share of online traffic – and pricing is key to enabling that.


High level competencies required by a pricing specialist in fintech include: 

  • Stakeholder relationship management

    A. Positively develops relationships with internal and external stakeholders.

    B. Communicates and gains commitment from internal and external stakeholders.

    C. Uses emerging technologies to collaborate and communicate effectively with stakeholders.

    D. Applies professional and ethical judgement when engaging with stakeholders.

    E. Aligns organisational strategic objectives with stakeholder needs and manages expectations.

  • Ethics and Professionalism

    A. Develops advanced ethical values and professional skills in the promotion of public interest and the profession.

    B. Demonstrates personal effectiveness in fast changing environments.

    C. Encourages innovative thinking within the context of professional scepticism.

    D. Thinks proactively about the future, applying professional judgement and commercial intelligence and seeks specialist input when needed.

    E. Communicates effectively and influences others.