The source of Amazon’s competitive advantage

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. The early movements of dotcom shares were -

  2. The plan Amazon had was -

  3. The name Amazon was chosen because -

  4. A differentiation strategy is one where you -

  5. A cost leadership strategy is based -

  6. When you have a differentiation strategy -

  7. Strategy generally, like at Amazon -

  8. Robust strategic options can be best evaluated -

  9. The Amazon strategy to charge for data storage is -

  10. When my wife asked Amazon for a new Kindle over a year after she bought it -