How Fitness4Less found its competitive advantage

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. In 2002 the business belonging to Matthew Harris was -

  2. With regards to the Bristol club, Matthew was then -

  3. The strategy of Fitness For Less strategy was -

  4. Costs were much reduced -

  5. Some of the ideas for the business model came from -

  6. By being the cheapest by far invariably meant that service would be -

  7. The business model was -

  8. The most important value drivers in this case study were -

  9. The budget health club market currently can be best characterised as -

  10. In the budget club model members are likely to visit -