John Lewis: competitive advantage in a tough retail market

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. British retailing in recent years has been -

  2. A winner in this market more recently has been -

  3. The positioning of Waitrose is based on -

  4. Resource Based Theory of Competitive Advantage says -

  5. John Lewis stores most important attribute is -

  6. The people asset within the strategy is as follows -

  7. Its culture would be -

  8. John Lewis keeps the two businesses rather separately. To think of combined stores would be -

  9. Their future strategic options as a group are best characterised as -

  10. John Lewis -