An accountants’ introduction to marketing strategy

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. A Marketing Strategy is -

  2. Marketing Strategy has -

  3. Marketing Strategy is -

  4. Dyson Appliances` Marketing Strategy was initially founded on -

  5. Dyson`s Marketing Strategy -

  6. Dyson`s Marketing Strategy -

  7. Hoover`s Marketing Director said, `We would have put it on the shelf, we would have left it on the shelf, and it would not have been used`. What he meant was that -

  8. Dyson`s strategy worked -

  9. Outsourcing to the Far East by Dyson -

  10. R&D at Dyson was aimed at -