Get the measure of online financials

Multiple-choice questions: In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again

  1. How do web analytics packages work?

  2. Why is it important that your traffic sources are tagged correctly?

  3. What is the conversion rate?

  4. What does the conversion rate show?

  5. Which of these is unlikely to affect the conversion rate?

  6. What is last touch attribution?

  7. Why might last touch attribution not always be accurate?

  8. What is the 'bounce rate'?

  9. What might be happening if your conversion rate plummets?

  10. Why can a 'bounce' sometimes be good?