Harness the power of voice search to boost your business profile

Multiple-choice questions: In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again

  1. By 2020, what percentage of their total marketing budget will companies spend on digital opportunities?

  2. What proportion of searches are now activated by voice on Google's mobile app and Android services?

  3. What tends to happen the more a consumer uses voice features on their device?

  4. Why was the conversational style of talking initially difficult for AI to handle?

  5. Why should local businesses get on board with voice search as early as possible?

  6. Which of the following is not one of the main impacts of using voice searches?

  7. Why will businesses benefit from engaging early in the customer journey?

  8. What does 'disintermediation' mean in the context of voice searching?

  9. Why will it be increasingly important to be a chosen supplier or at the top of the search results?

  10. What can companies do to be at the forefront of the voice search revolution?