1. SMPs help businesses and wider society. 
  2. SMPs offer personal growth, development and a 'long-term' career. 
  3. SMPs have a spread of ages from 17 to 30+ and are already learning how to manage the multi-generational workforce.
  4. SMPs offer variety and are a springboard to career mobility.
  5. SMPs are creative and work at the cutting edge.
  6. SMPs offer work-life balance.
  7. SMPs are ethical.
  8. SMPs offer opportunities for participating in the success of the business. 
  9. SMPs provide the opportunity to see the concrete results of one's work.
  10. SMPs are a people's business.