Honing your persuasive skills will win over audiences

Multiple-choice questions: In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again

  1. The main gist of the article is that -

  2. The claim that 'our target customers experience a problem and need a solution' could potentially be relevant in which of the following situations?

  3. Pitching an idea or giving a presentation without mentioning 'our target customers experience a problem and need a solution' is likely to -

  4. In the context of the article, the phrase 'our product' could be replaced by -

  5. Discussing the benefits of your product, service or idea is -

  6. For entrepreneurs, discussing the size and growth of a market may be helpful because -

  7. For both entrepreneurs and non-entrepreneurs, presenting quantitative or qualitative data may be useful because -

  8. Which of the following factors could you mention in order to demonstrate that you (and your team, if there is one involved in a particular pitch) have the skills and experience in order to succeed?

  9. Which of the following best describes the relationship between 'blasting' and entrepreneurs' ability to raise investment?

  10. Based on the article, which of the following statements is most likely to be true?